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Forbidden's Gravity Push Isn't Just a New Bike — It's a Platform Bet


Forbidden Bike Co. has never been subtle about what they're building toward. The Squamish brand's high-pivot obsession started with the Druid, got more aggressive with the Dreadnought, and now the electrified versions of both platforms are out in the world being ridden hard. What's worth paying attention to isn't the spec sheets — it's what the engineering choices reveal about where Forbidden thinks gravity riding is going.

The Avinox Bet Is the Real Story

When Forbidden chose to build both the Druid E and the Dreadnought E around the Avinox drive system rather than defaulting to Shimano EP8 or Bosch, they made a statement. It's a less proven ecosystem, which means they're either very confident in where the technology is heading, or they're willing to absorb some early-adopter friction to differentiate.

The Dreadnought E runs either the Avinox M2 or M2S depending on build tier — the M2S in the upper tiers producing 1,300W peak power and 150Nm of torque at 2.59kg, the M2 in the lower tiers at 1,100W peak and 125Nm. The Druid E follows the same motor split: M2 in T3 and T4 builds, M2S in T1 and T2. That tiered approach is smart — it lets Forbidden hit multiple price points without fragmenting the platform architecture. The frame, the suspension geometry, the battery integration: all consistent. The motor is the variable.

What's notable is that Forbidden didn't just bolt a motor into an existing frame. The Druid E's Trifecta V3 suspension was redesigned specifically for e-MTB demands — vertically positioned shock for dropper clearance, carbon rocker link to reduce unsprung mass, revised tune to handle the added weight and torque. That's not a press release claim. That's the kind of detail that shows up when a small engineering team has to justify every decision because they can't hide behind marketing volume.

High Pivot Under Power: The Actual Question

High-pivot suspension has a well-documented tradeoff: the idler pulley that makes the anti-squat and chain path work adds mechanical complexity and some drivetrain drag. On an acoustic bike, that's a real conversation. On an e-MTB with 1,300W available, it's a different calculation entirely.

The Dreadnought E uses a steel 18t idler pulley and carbon rocker link with a lifetime warranty on the latter — which tells you Forbidden has thought hard about long-term durability in a system that's going to see more torque and more hours than a typical trail bike. The 170mm of rear travel with a 180mm fork puts this squarely in hard enduro territory, not trail riding with ambitions.

The more interesting test is what happens when a rider like Laurie Greenland gets on it. Cascadia MTB reported that Greenland spent a week on Vancouver Island with the Forbidden engineering team, putting laps on an early DH proof-of-concept build using a Dreadnought E front triangle. That's not a marketing trip. That's data acquisition. The fact that Forbidden is running a DH proof-of-concept on the Dreadnought E platform — not a separate DH-specific frame — suggests they're testing how far the architecture can be pushed before they commit to a dedicated gravity race product.

What "Local Engineering, Global Supply Chain" Actually Means

The tension in Forbidden's position is one every small Canadian brand navigates: you can design something genuinely different, but you're still sourcing carbon layups, motor systems, and components from the same global supply chain as everyone else. The Avinox system isn't made in Squamish. The carbon fiber isn't milled on the North Shore.

That's not a criticism — it's the reality of building performance bikes at any scale below Giant or Trek. What Forbidden controls is the geometry, the suspension kinematics, the integration decisions, and the engineering philosophy. The OneRide sizing treatment on the Druid E, which applies proportional sizing across all four frame sizes so every rider gets equivalent handling characteristics, is exactly the kind of decision that comes from a small team that rides what they build. A brand optimizing for SKU efficiency doesn't do that.

The question for Forbidden — and for every brand in this position — is whether the engineering differentiation holds as the e-MTB category matures and the major players start copying the details that currently make small brands interesting. Shimano built a $2.87 billion component empire by staying invisible and deepening control of the mechanism beneath the brand. Forbidden is doing the opposite: making the mechanism the brand. That's a harder position to defend long-term, but it's the only one available to a company their size.

The Greenland DH testing is the thing to watch. If that proof-of-concept becomes a product, it means Forbidden has decided the Dreadnought E platform is robust enough to anchor a full gravity program — not just enduro, but the sharp end of the discipline. That's a significant commitment, and it would tell you a lot about how confident they are in both the engineering and the Avinox partnership.